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  1. Consumer Complaint Letters

  2. Sample Biz Letters

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  4.  Important Complaint Government Consumer Addresses 


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Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

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Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe Auto Cards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople


[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]


[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2014

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Any Town OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It's made of plastic. It costs you $2 to buy. But it's worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe Auto Cards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card's dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.

That's what the card does. Here's what it does for you.

Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe Auto Cards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe Auto Cards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don't have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe Auto Cards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 -456-7891 today and let's set up an appointment.

Yours sincerely,

[Signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe Auto Cards



Consumer Complaint Letters

Sample Filing a Complaint Letter & E-mail


Use the sample consumer complaint letter below (or download the complaint letter in Word format) to draft a complaint letter or e-mail. You can also copy and paste your complaint into a company's “Contact Us” form.

[Your Address]
[Your City, State, ZIP]
(Your e-mail address, if sending via e-mail)


[Name of Contact Person] (if available)
[Title] (if available)
[Company Name]
[Consumer Complaint Division] (if you have no specific contact)
[Street Address]
[City, State, ZIP Code]

Dear [Contact Person]:

Re: (account number, if applicable)

On [date], I [bought, leased, rented, or had repaired] a [name of the product, with serial or model number, or service performed] at [location, date, and other important details of the transaction].

Unfortunately, your product [or service] has not performed well [or the service was inadequate] because [state the problem]. I am disappointed because [explain the problem: for example, the product does not work properly; the service was not performed correctly; I was billed the wrong amount; something was not disclosed clearly or was misrepresented; etc.].

To resolve the problem, I would appreciate your [state the specific action you want: money refunded, charge card credit, repair, exchange, etc.]. Enclosed are copies (do not send originals) of my records [include receipts, guarantees, warranties, canceled checks, contracts, model and serial numbers, and any other documents].

I look forward to your reply and a resolution to my problem and will wait until [set a time limit] before seeking help from a consumer protection agency or the Better Business Bureau. Please contact me at the above address or by phone at [home and/or office numbers with area code].


Your Name

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